Sainsbury's SmartShop

A national initiative that myself and two others led for Sainsbury’s supermarkets. Our task was to design and deliver a solution to Sainsbury’s checkout dodging device payment scheme. Flipping their colour scheme on its head and shaking up the usual execution of typography and photography we pushed the Sainsbury’s brand to deliver this proposition as effectively as possible, whilst ensuring it remained harmonious with the existing brand and synonymous with their customers.
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